Peter McKenna
Stadium & Commercial Director, Croke Park Stadium
Ireland
ESTAAD
Peter was appointed Stadium and Commercial Director for the GAA in 2011. With 700,000 members, the GAA is Irelands largest sporting organisation.
He is responsible for the operation and management of Croke Park Stadium and the GAA’s sponsorship, media rights, licensing and general games promotion. Under his leadership, Croke Park stadium has become certified in ISO20121, ISO45001, and ISO50001.
He is the board chair of the National Concert Hall, a board member of Dublin Zoo. In 2013, Peter won the Marketer of the Year Award and is the Stadium Business 2016 recipient of the Outstanding Achievement Award.
