THE FUTURE OF
URBAN LIVING

Participating in Cityscape Global was a pivotal moment for us at the Sports Boulevard Foundation, as we contribute to the evolution of Saudi Arabia’s sports and mega events sector. Centered around Riyadh’s ambitious Vision 2030 goals, we were eager to engage with industry leaders to showcase our innovative project that promote a vibrant, healthy lifestyle.

We are enthusiastically anticipating an exceptional experience at the Cityscape Global exhibition. We expect that New Murabba will have the opportunity to forge new and mutually beneficial partnerships, showcase our innovative projects, and gain valuable insights into the latest industry advancements.

Cityscape Global is an event that gathers investors, buyers, developers and government agencies from around the world. We are very proud to see Cityscape Global bring about a transformation in the scale of projects in the Kingdom. Cityscape Global is a perfect destination for international investors to meet and exchange ideas. Not only that, the event helps them explore how they can not only develop their own product but the whole Saudi market.

I am very happy to be here to contribute because I think we are experiencing history, and it is important to be part of it.

When you put a mandate out like the leadership here has and say, 'Look, we're going to diversify across multiple sectors to move away from just energy', that opens up opportunities for every real estate development.

The calibre of companies and investors present was world-class. Each meeting was purposeful, with opportunities to connect with innovative projects and forward-thinking leaders across the real estate sector. These interactions were not just networking moments but valuable exchanges that have already started yielding tangible results.

It is quite remarkable to see the magnitude of real estate development taking place in Saudi Arabia. This is a place in the world that is experiencing tremendous change very rapidly, and not only that, it's seeking to bring in people from all over the world to deliver on best practices.

Sustainability is the keyword nowadays throughout, and it is a big goal in 2030 as well. I think any real estate developer who wants to have a strong presence in the next 5-7 years is that developer who gives certain attention to sustainability. After all, it’s not just a goal within the KSA; it’s actually also standards that are happening worldwide.