Abdulrahman AlJefri

Abdulrahman Aljefri leads the Marketing function of Diriyah Company, the world’s largest urban heritage development and a key contributor to Vision 2030’s tourism and economic diversification ambitions. Diriyah Company was recognized by TIME as one of the world’s 100 most influential

Since joining in 2020, Abdulrahman has played a central role in shaping Diriyah’s brand, destination strategy and market positioning. He led the development of its destination management organization, as well as its product and tourism trade strategies

He established marketing functions across several entities and managed the marketing team and more than 30 local and international agencies for the launch of Saudi Arabia’s e-visa program. His career began at the International Medical Center before he moved into private banking.