Abdulrahman Saad Al-Rashid & Sons, in partnership with the National Housing Company (NHC), launches the “Jawharat Al-Fursan – Phase Three” project and unveils its new brand identity, “Al-Rashid Properties.”

The project launch coincides with the unveiling of the company’s new brand identity, “Al- Rashid Properties,” reflecting its strategic direction toward creating more innovative and high-quality residential environments, and strengthening its presence in the Saudi real estate development market with a contemporary identity that embodies its forward-looking vision. 

The project spans a total area of 1,127,238.33 square meters and includes 1,812 residential units inspired by Salmani architecture, combining authenticity and modernity while meeting the needs of Saudi families through high-quality designs and comprehensive services. 

The project also benefits from its strategic location within Al-Fursan District, which offers a fully integrated living environment featuring green spaces, recreational areas, walking and cycling paths, as well as educational and healthcare facilities—providing residents with an elevated living experience that enhances quality of life. 

The launch of “Jawharat Al-Fursan – Phase Three” is part of Al-Rashid Properties’ commitment to developing leading residential projects that support the goals of Saudi Vision 2030, particularly increasing homeownership rates and providing modern, fully integrated communities that meet citizens’ aspirations. 

Mr. Sulaiman Al-Rashid, CEO of Al-Rashid Properties (Abdulrahman Saad Al-Rashid & Sons), expressed his pride in launching “Jawharat Al-Fursan – Phase Three,” noting that the project offers a distinguished residential opportunity that combines high quality, competitive pricing, and spacious layouts—perfectly aligned with the expectations of Saudi families. 

He added that the project was developed according to the highest standards using advanced construction technologies to ensure fast delivery and superior execution quality, contributing to meeting the needs of various segments of the community. 

He also emphasized that the project’s launch coincides with the introduction of the company’s new brand identity, “Al-Rashid Properties,” which reflects a modern direction aligned with the company’s vision to deliver high-quality developments that enhance quality of life and contribute to building a sustainable urban future in the Kingdom. 

The company concluded by noting that sales are available to both citizens and residents, providing broader opportunities for those seeking homeownership within a fully serviced community that blends luxury, modernity, and easy access to Riyadh’s key facilities.