Stadiums & Mega Events

Discover how Saudi Arabia's Vision 2030 is developing its sports sector with innovative infrastructure and strategic initiatives, positioning the Kingdom as a global sports powerhouse.

In-depth talk on the 15+ new stadiums planned in Saudi Arabia, highlighting design, construction, and expected impact.

Dive into the bold strategies transforming Saudi Arabia’s sports landscape. This session explores innovative approaches to unlocking athlete potential, creating competitive frameworks, and forming game-changing global partnerships.

Prepare to be inspired by Sou Fujimoto, the brilliant architect behind the master plan for EXPO 2025 Japan. In this keynote, he will explore groundbreaking concepts in urban design that prioritize sustainability, community, and innovation. Join us as we delve into the transformative ideas that will shape the cities of the future, creating spaces that foster connections and enhance the quality of life for all.

Discover how architecture can bridge the past and future by merging timeless cultural elements with modern design principles.

This session explores how a city’s broader entertainment landscape—malls, theme parks, and recreational areas—becomes a vibrant extension of the event space. Discover how large-scale events can transform a city’s attractions into key drivers of long-term tourism and visitor engagement, emphasizing sustainable development practices that promote economic growth while preserving the environment and enhancing the quality of life.

Explore how host city hotels prepare for major events through capacity planning, sustainability, and enhancing guest experiences while reflecting the city’s cultural identity.

A captivating talk on how effective governance can drive fairness, inclusivity, and progress in the sports world.

Discover how upholding integrity in sports can ignite global change, fostering fairness and transparency while paving the way for a more sustainable and equitable future.

This session features renowned football champions who will share their experiences andperspectives on how the sport can inspire and empower future generations and the role offootball in shaping values, resilience, and ambition in youth across the globe.

Discover how the latest global standards and cutting-edge innovations are being applied to modern stadiums, creating secure environments that prioritize both fan safety and an exceptional game-day experience.

Discover what makes a great venue from Federations perspective and explore how they contribute to elevating stadiums standards

Hear directly from the legendaries Maxwell and Jens Lehmann about what transforms a stadium into a top-notch venue for peak performance and enjoyment.

Discover how top complexes, like the Legia Training Center, are transforming football training with multifunctional and meticulously managed facilities. Learn how these state-of-the-art centers integrate R&D, advanced technology, and innovative design to elevate team performance and operational efficiency.

Explore how stadiums amplify excitement, joy, and fierce compassion, turning every moment into a shared celebration. Dive into the phycology of the design elements that foster a sense of community, making fans feel part of something bigger. Discover how modern design, amenities and innovative technology elevate experiences, creating unforgettable moments that keep fans coming back for more.

Discover the future of next-gen stadiums, from innovative design solutions to cutting-edge digital infrastructure and multi-purpose venues.

Over the last three years, this project has grown deep roots and blossomed into a truly magnificent design structure which intertwines ancient architecture, with progressive technology, producing a sense of place that inspires awe. This revolutionary architecture offers an opportunity to expand the power of sports, performance, and community building.

See how creative design and innovative thinking transform stadiums into versatile spaces that host everything from thrilling sports to blockbuster concerts. Learn how these flexible venues keep the action going and the revenue flowing.

Discover how the Santiago Bernabeu Stadium has evolved with Madrid's growth, undergoing significant refurbishments to modernize its infrastructure, facade, and technology. Learn how it's embracing a 365 24/7 business model while preserving its iconic status, setting a new standard for stadiums in the 21st century.

Discover how the fusion of aesthetics and architecture transforms stadiums into city's landmarks. Sharing dynamic insights on integrating artistic elements, celebrating local culture that elevate the stadium’s creative identity.

Explore how Quzhou Stadium in China redefines sports architecture by blending cutting-edge design with its natural surroundings. Discover the vision behind this iconic venue and how it creates a unique, sustainable experience that sets a new benchmark for future stadiums.

A closer look into how innovative sustainability practices are reshaping sports venues. This chat will spotlight the world's most sustainable stadiums and their impact on the future of sports, featuring insights from leaders in sustainable design and infrastructure.

Discover how to meet the highest standards in venue preparation, ensuring flawless execution and exceptional experiences for both sports games and large-scale events.

Dive into how the future of eSports is reshaping traditional stadiums into hybrid arenas that blend live and digital experiences. Discover the innovations driving this transformation and their impact on global entertainment and urban development.

Imagine joining a game from your living room and feeling like you're there! Discover the meta experience where fans globally connect and experience live events through VR, AR, and more.

Discover how cutting-edge analytics craft hyper-personalized journeys, turning every stadium visit into an unforgettable adventure with tailored content, exclusive offers, and seamless navigation.

AI is transforming not just technology, but the culture of sports and stadium leadership. To stay ahead, teams must embrace innovation at every level. This talk explores how to infuse AI-driven agility into your organization’s culture, helping executives, fans, and athletes thrive in an ever-evolving landscape. Learn the strategies successful companies use to stay ahead, leveraging AI, data, and immersive tech for fan engagement in a rapidly changing world.

Explore cutting-edge solutions that make sports more inclusive for every fan, providing innovative technologies and strategies designed to ensure that everyone, regardless of physical or sensory needs, can fully enjoy the excitement of live sports.

As women's sports continue to rise in prominence, explore the critical impact of women in the sporting world, both on and off the field. From breaking down barriers to shaping new opportunities for the future.

Delve into the learnings of the Paris 2024 Olympics for sport branding and place-making including: how to (re)introduce a host city to new audiences, create an engaging fan experience, and how to re-frame expectations of what sport means in society.

Join us to explore the vibrant esports landscape in Saudi Arabia and the strategies for inviting and developing local talent. This session will highlight innovative mentorship programs, training initiatives, and community engagement efforts that empower young gamers to excel in the competitive esports arena.