Matt Roberts

Matt is a media, data and business intelligence leader with a career spanning over 20 years in media research and strategic insight. He graduated from Bath University and joined the market research world in 2002 with Millward Brown.

He then worked in senior roles at national press (The Sun/Daily Mirror) before heading up insight teams in TV (Eurosport, BT Sport and Sky Sports). In 2017, he moved into motorsports, serving as Global Research Director at F1.

At F1, he led research initiatives to drive audience engagement and growth. Currently, as VP of Business Intelligence at Formula E, he oversees research, analytics, and CRM, utilising his extensive experience to shape Formula E’s audience strategies.