Farah Assad

Farah Assaad is a Principal at Kearney with 11+ years of experience advising governments and leading organizations in housing, construction, real estate, and economic development across the Middle East.

She has led national transformation programs in Saudi Arabia, including housing policy revamps, urban strategy design, and execution of flagship initiatives under Vision 2030, driving impact at scale.

Farah is passionate about shaping sustainable urban futures by supporting leaders with strategy, governance, and investment solutions to unlock housing supply, modernize construction, and empower communities.