Bex Smith

Bex Smith, former FIFA Women's World Cup Competitions Manager, founder of an LA based production company and has worked with some of the top global brands, confederations, leagues, clubs and players.

She founded Crux Football; a European women's football multi-club platform focused on scaling the women's game.

Crux Football takes a player-first, incubator-style approach, creating high-performance environments where players thrive and clubs are built on strong foundations.