Diriyah Company Showcases Urban Vision and Development Progress at Cityscape 2025

The pavilion will present the Diriyah masterplan, which features over 18,000 residential units, including globally renowned hospitality brands such as the Ritz Carlton, Raffles, and Armani, Baccarat, Aman, and Oberoi – all designed to blend authentic Najdi architecture with contemporary, modern amenities. With open mudbrick facades that reflect and reinterpret heritage in a modern context, bringing the ethos of the past into its dynamic future.

Diriyah Company’s participation highlights its commitment to sustainability and enhancing the quality of life for its residents and visitors, having achieved more than 10 certifications in various sustainability fields.

The heritage-inspired units incorporate innovative, energy-efficient solutions and environmental practices, further underscoring Diriyah’s dedication to development goals and the creation of an integrated, sustainable, urban environment. Visitors will have a unique opportunity to explore the residential and urban projects designed to position Diriyah as a leading urban, cultural, and lifestyle destination in the Kingdom.

Diriyah Company invites visitors to explore its pavilion located in Stand H1.F20 / Stand H1.F10, engage with the immersive experiences on offer, and to witness the continuing transformation of Diriyah into a global cultural and lifestyle destination.

About Diriyah

Diriyah, Saudi Arabia’s premier historical, cultural, and lifestyle destination, is a key component of Saudi Arabia's 2030 Vision. A short 15-minute drive from Riyadh’s city center, this 14-square-kilometer development holds historical significance as the birthplace of the Kingdom of Saudi Arabia, dating back to 1727. Currently being developed by Diriyah Company, Diriyah is undergoing a transformation into an authentic Najdi-style mixed-use urban community. Diriyah’s centerpiece is At-Turaif, the UNESCO World Heritage Site inscribed in 2010, showcasing the ancient adobe capital city of the First Saudi State, dating back to 1766.

Upon completion, Diriyah will host more than 100,000 residents, workers, students, and visitors, offering a diverse range of cultural, entertainment, retail, hospitality, educational, and residential spaces. The first of those spaces include Bujairi Terrace, Riyadh’s new premium dining hub with over 20 global and local restaurants and cafes that enjoy uninterrupted views of At-Turaif. Bab Samhan, a Luxury Collection Hotel is the first hospitality offering in Diriyah, providing a tranquil experience with panoramic views of Wadi Hanifah. Diriyah’s development provides a dynamic environment that celebrates Saudi Arabia’s rich cultural history.

About Diriyah Company

Diriyah Company was launched in 2023, joining the Public Investment Fund’s (PIF) portfolio of giga-projects. The Company is responsible for developing the Diriyah project, the birthplace of the Kingdom of Saudi Arabia and its foremost historical, cultural, and lifestyle destination. A dynamic mixed-use developer, Diriyah Company is redefining urban planning to develop Diriyah, “The City of Earth”, while adhering to the highest design, development, and preservation standards. The company ensures Diriyah’s cultural landmarks are complemented by world-class retail offerings, fine-dining experiences, and leading hospitality brands.

As a PIF company, its mission focuses on opportunities in development, hospitality, investment, retail, and office leasing, along with strategic asset management, underscoring the commitment to ensuring successful business outcomes and sustainable growth under the strategic direction of Vision 2030. The Diriyah Company actively forges long-term partnerships to realize its vision of establishing Diriyah as one of the world’s greatest gathering places.

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