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Farhan Javed

Farhan Javed

Group Director
Imarat Hospitality
Pakistan Asset Horizons

Farhan Javed is a strategic mastermind with a dynamic international background spanning Europe and the Asia Pacific. Currently serving as Group Director at, he has been a driving force in reshaping the real estate landscape in Pakistan. His innovative strategies and groundbreaking initiatives, such as reintroducing Marriott International to the country after a 20-year hiatus, through pioneering tech-driven projects like the debut of Courtyard by Marriott and Residence Inn by Marriott, underscore his brilliance at the intersection of technology, hospitality, and real estate.

With extensive global experience across various industries, including hospitality and marketing, Farhan brings a wealth of knowledge and insights to the table. He holds a Master's degree in Economics, Management & Industrial Engineering from Politecnico di Milano and a Bachelor's degree in Mechatronics Engineering from the National University of Sciences and Technology (NUST), providing him with a strong academic foundation to complement his practical experience. Additionally, Farhan is currently enrolled in the Executive MBA in Hospitality program at Cornell University, further enhancing his expertise in the hospitality sector. 

Farhan's visionary perspective and transformative contributions promise to offer Cityscape attendees a profound understanding of the crucial role technology plays in shaping the future of the real estate industry. His diverse portfolio and unwavering commitment to excellence make him an invaluable addition to your distinguished lineup.