A NEW ERA OF
SPORTS & ENTERTAINMENT
SAUDI ARABIA'S FIRST DEDICATED PLATFORM FOR STADIUMS, MEGA-EVENTS & ENTERTAINMENT
THE WORLD’S LARGEST EVENTS
Brought to you by and co-located with Cityscape Global, ESTAAD connects the entire sports and entertainment ecosystem - gathering ministries, developers, tech giants, federations and fan engagement pioneers.
TOP 2024
Powered by the Ministry of Sport, the 2024 conference and zone delivered impact at scale – featuring sports superstars and hosting key global organisations including FIFA, UEFA, the Federation of Catalonia, SIGA, the United Nations.
Sports legends captivated fans with exclusive photo opportunities and unforgettable once-in-a-lifetime moments.
More than 90 influential speakers – including leaders from the Ministry of Sport, FIFA, and the Saudi Olympic & Paralympic Committee – delivered unparalleled industry perspectives.
GIGA projects, visionary stadium designers, and industry pioneers came together to forge high-level partnerships and unlock new commercial opportunities.
WHAT HAPPENED IN
OUR 2025
WHO YOU
GOVERNMENT OFFICIALS & HOST NATIONS
SPORTS AND ESPORTS FEDERATIONS, CLUBS, & LEAGUES
SPORTS ASSOCIATIONS & FAN CLUBS
DEVELOPERS & CONTRACTORS
ARCHITECTS & CITY PLANNERS
WORLD LEADING STADIUMS
TECH & FAN ENGAGEMENT INNOVATORS
SUSTAINABILITY LEADERS
ACCESSIBILITY ADVOCATES
FOOTBALLERS, ATHELETES & OLYMPIANS
ESPORT CLUBS & GAMING COMMUNITY
VENUE OWNERS & OPERATORS
COMPANIES EXHIBITING
ESTAAD brings together the leaders designing the world’s next icons of sport and spectacle.
SPORTS & ENTERTAINMENT TECHNOLOGY PROVIDERS
SPORTS VENUE & INFRASTRUCTURE OPERATORS
TICKETING & HOSPITALITY SERVICES
SECURITY, FIRE & SAFETY SOLUTIONS
SPORTS FACILITIES & EQUIPMENT
FAN ENGAGEMENT & MARKETING
VIP & PREMIUM EVENT EXPERIENCES
SPORTS SURFACES & TURF
VENUE ACCESSIBILITY SOLUTIONS
THEME PARK & ATTRACTION DEVELOPERS
SUSTAINABILITY SOLUTIONS
SPORTS MEDICINE & REHABILITATION
TESTIMONIALS FROM
You don't always have to be the world's best; you just have to find something that you enjoy doing. As long as you do that, you're going to do your best.
Very well curated content. I participated in quite a few events but found this particular event the most enjoyable, due to relevant topics and fantastic speakers.
It was an incredibly enjoyable event and a true privilege to attend. Visiting Saudi Arabia for the first time, I came with curiosity, and I was thoroughly impressed. The event's production quality, atmosphere, and overall experience were truly outstanding.
The experience was great from start to finish, with outstanding and informative program.
I am very happy to be here to contribute because I think we are experiencing history, and it is very important to be part of it.
To learn more about ESTAAD, head over to the ESTAAD website!