A NEW ERA OF
SPORTS & ENTERTAINMENT
SAUDI ARABIA'S FIRST DEDICATED PLATFORM FOR STADIUMS, MEGA-EVENTS & ENTERTAINMENT
THE WORLD’S LARGEST EVENTS
Brought to you by and co-located with Cityscape Global, ESTAAD connects the entire sports and entertainment ecosystem - gathering ministries, developers, tech giants, federations and fan engagement pioneers.
TOP 2024
Powered by the Ministry of Sport, the 2024 conference and zone delivered impact at scale – featuring sports superstars and hosting key global organisations including FIFA, UEFA, the Federation of Catalonia, SIGA, the United Nations.
Sports legends Didier Drogba and Anthony Joshua captivated fans with exclusive photo opportunities and unforgettable once-in-a-lifetime moments.
More than 90 influential speakers – including leaders from the Ministry of Sport, FIFA, and the Saudi Olympic & Paralympic Committee – delivered unparalleled industry perspectives.
GIGA projects, visionary stadium designers, and industry pioneers came together to forge high-level partnerships and unlock new commercial opportunities.
WHAT TO EXPECT
2025
WHO YOU
GOVERNMENT OFFICIALS & HOST NATIONS
SPORTS AND ESPORTS FEDERATIONS, CLUBS, & LEAGUES
SPORTS ASSOCIATIONS & FAN CLUBS
DEVELOPERS & CONTRACTORS
ARCHITECTS & CITY PLANNERS
WORLD LEADING STADIUMS
TECH & FAN ENGAGEMENT INNOVATORS
SUSTAINABILITY LEADERS
ACCESSIBILITY ADVOCATES
FOOTBALLERS, ATHELETES & OLYMPIANS
ESPORT CLUBS & GAMING COMMUNITY
VENUE OWNERS & OPERATORS
COMPANIES EXHIBITING
ESTAAD brings together the leaders designing the world’s next icons of sport and spectacle.
SPORTS & ENTERTAINMENT TECHNOLOGY PROVIDERS
SPORTS VENUE & INFRASTRUCTURE OPERATORS
TICKETING & HOSPITALITY SERVICES
SECURITY, FIRE & SAFETY SOLUTIONS
SPORTS FACILITIES & EQUIPMENT
FAN ENGAGEMENT & MARKETING
VIP & PREMIUM EVENT EXPERIENCES
SPORTS SURFACES & TURF
VENUE ACCESSIBILITY SOLUTIONS
THEME PARK & ATTRACTION DEVELOPERS
SUSTAINABILITY SOLUTIONS
SPORTS MEDICINE & REHABILITATION
TESTIMONIALS FROM
You don't always have to be the world's best; you just have to find something that you enjoy doing. As long as you do that, you're going to do your best.
Very well curated content. I participated in quite a few events but found this particular event the most enjoyable, due to relevant topics and fantastic speakers.
It was an incredibly enjoyable event and a true privilege to attend. Visiting Saudi Arabia for the first time, I came with curiosity, and I was thoroughly impressed. The event's production quality, atmosphere, and overall experience were truly outstanding.
The experience was great from start to finish, with outstanding and informative program.
I am very happy to be here to contribute because I think we are experiencing history, and it is very important to be part of it.
To learn more about ESTAAD, head over to the ESTAAD website!