Alaa Samad

With over a decade of leadership experience in HVAC systems and Energy-saving optimization, Alaa holds a Bachelor’s in Mechanical Engineering and a Master’s in Applied Energy.

His current focus is on deploying AI-driven autonomous control and Generative AI solutions for buildings, helping clients across the Middle East reduce energy costs and achieve decarbonization goals.

Alaa emphasizes that Cooling - HVAC systems, which consume over 70% of energy in buildings, are the critical lever for improving efficiency and sustainability.